Gone are the days when putting out fresh flowers before a home was enough to attract buyers to your home. The top real estate agents are employing some clever and bizarre tactics to get their homes noticed by potential customers. The following article is aimed to describe to you the various Sales Tactics of Top Real Estate Agents.
1. Help Potential Buyers with Financing
Many buyers who have the desire to buy a home can’t qualify for a mortgage at the moment. The top real estate agents come in to offer a helping hand by providing financial services such as lease-to-own deals or paying for closing costs among others.
2. Leverage the Character of Your Property
Real estate agents who leverage their property’s character will always take the advantage of their auctioning environment that becomes emotionally charged. The auction process provides a quicker result by attracting many buyers. However, a wrong type of property may fail to sell at an auction and possibly languish on the market for an extended period. A unique property that is special in some way such as a rare architect design will sell instantly in an auction.
3. Get to Know the Preferences of Your Buyers
A lot of potential buyers becomes skeptical when they think about the auction process, and the majority may prefer buying a property that has an asking price. Most buyers do not like the financial outlay that comes before the auction day on expenses such as legal fees needed to have the contract read on a property that may be sold to their competitors.
On the other hand, auctions are beneficial to both buyers and sellers for they allow price flexibility. An auction allows the real estate agent to do a test to the market because price expectations are not pegged. However, the preference of your buyers should be the one to assist you make a decision on how to sell your property.
4. Offering Incentives
With changing times, incentives are proving to be more and more substantial. Having your sellers offer a free large-screen TV, free cars, vacations, a year’s mortgage, furniture stipend and home upgrades will make your home get noticed faster than you expected.
5. Bid Your Property Low and Watch Them Go
Many real estate agents who sell their property via private treaty use this traditional tactic. When an agent lists their property as offers’’, a lot of interests is created as the price appears quite small. In a good market, many buyers come in to view the property. The stiff competition from the buyers will grow stronger, and this will often push the price upwards.
6. Good Timing Counts
The condition of the weather and the time of the year can turn your buyers on, or scare them off your property. A recent study shows that selling your home during an extended weekend, over Christmas and New Year, can be a bad decision as it restricts the exposure to your property to many buyers.
The majority of auctions take place in late February and March since the weather is hot, and many buyers are back from holidays which encourage them to get out and see your property. Spring is also an awesome time as it supports the new growth on the trees, and the weather is considerably warm but not too hot to deter buyers.
7. Consider Deadline Sales
Deadline sales is a combination of a private treaty and an auction. When advertising for the property, a deadline date will be stated. All potential buyers must have their best bid submitted before this date failure to which they will miss out on a chance to buy the property.
On the deadline date, the agent reveals the bids to the vendor. The highest bidder is always accepted. If no potential buyer made an acceptable offer by the set deadline, you could decide to put the home back on the market with a price tagged on the property.
8. Make Your Property a Grand Prize
You can hold essay contests and raffles and give your home to the winners after conventional methods fall short. This method is sure to draw huge attention, but beware that home lotteries are illegal in some states, so consider the regulations of your state before you go ahead.
9. Add Your Website to Your Social Media Profiles and Vice Versa
Doing this sounds very simple, but it has proved to be very effective. The more you connect your social profiles across all online applications, the more you become familiar among the potential buyers. Your Facebook page, Twitter account and Google Plus should link to your website. Your website too should have links to your LinkedIn accounts. Essentially, make it incredibly easy for potential buyers to find you and get in touch with you.
Here is the bottom line; if you want to become one of the top real estate agent, don’t hesitate applying the above tactics, and you will be amazed by the results.