Define audiences for evaluation data, conclusions & recommendations

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STEP 14C. 

Would you write the same letter to your mother on Valentines Day as you would to your sweetheart? Of course not. Audience makes a big difference in what we say.

That's why, in planning a program evaluation or needs assessment, we need to consider to whom the data and conclusions will be shown. it is the classic example of starting with the end in mind.

If you know that you will need to defend your program to a CEO or business manager who is focused on saving money, you may collect different data than you would if your CEO is focused on customer satisfaction. Knowing this early in program evaluation design is like knowing your goals. Knowing your data audience can ensure that you collect all the data you will need, but no more than you need because you can focus your efforts and time on what is strategically critical.

RETURN TO STEP 14C. ON THE PROGRAM PLANNER

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