Experienced agents know that when it comes to showing potential buyers around your listing, it’s crucial to highlight your listing’s home security systems if they come equipped with one.
You might be asking yourself, Why is it so important to showcase a house’s security features?
Many potential buyers list security as one of their main concerns, when browsing properties. Unfortunately, in the modern world you can’t always leave your door unlocked at night.
In fact in this day and age every individual will be able to name a handful of friends who have had their homes broken into. That’s why potential buyers list security features as a must have.
By showing potential buyers, that your listing is safe and secure, they’ll be more likely to imagine moving in. Especially, if your potential buyers have children or are looking to start a family.
Potential buyers will be pleased to know that they won’t have to pay thousands of dollars to install their own home security system if it already has one. This means you have a built in selling point when it comes to the home’s value.
When a potential buyer walks through a house they’re interested in, they’ll be making mental notes of how much they’ll have to spend in order for the house to meet their specific requirements.
Generally, if an individual envisages that they’ll have to spend a few thousand dollars on upgrading a house, they’ll lower their offer by a few thousand dollars.
So, by simply remembering to highlight a house’s security features, during a tour of your listing, you may be able to attract substantially higher offers.
So what are the top 5 security features you can highlight that your home might have?
Keep in mind that if the home you are selling doesn’t have these features, it’s important to find a place in the house where the potential buyer may be able to place or install each item.
1. Security Alarms:
Be sure to point out any security alarms which may be installed in the home you’re showing. If the home doesn’t have one, scout around the house to find the easiest place to install the keypads and motion detectors.
Recommend a good monitoring company during your walk through as many monitoring companies will actually provide the system free of charge if you sign a monitoring agreement.
If you can, be willing to explain, how the particular model of security alarm works if it’s already installed. Make sure to refrain from actually entering the correct pin into the key pad as you don’t want to unknowingly share sensitive security information with strangers.
As it’s not unheard of for scam artists to visit open homes in order to gain information, which can help them break into a house at a later date.
2. Security Cameras:
If the house your sharing has security cameras installed, which are focused on a home’s drive way or front door, make sure to point them out to your guests as high grade security cameras, usually cost upwards of $1000.
Most potential buyers will be interested in a home which offers live security footage of their gate and front door, as they’ll be able to see whose driving up their driveway, or knocking on their door, before they open their door. It’s a huge cost savings if they are pre-installed.
As a bonus, some security cameras can be linked with an application on a home owner’s smart phone. So that a home owner can check on their property whilst they’re in the office or on vacation overseas.
If your listing doesn’t have one, be sure to advise your buyer the appropriate possible locations for an install if it’s a feature your buyer is interested in.
3. Windows ( security screens and latches):
If the house or apartment, which you’re showing potential buyers is located in an urban as opposed to a suburban area, you may want to consider pointing out any security latches which may be found on the house’s windows.
Fortunately these features are pretty standard and usually make a good selling point even if the latches or locks are basic.
As, it’s not uncommon for burglars to break through a window, instead of trying to enter a house, through the front door.
If the house you’re showing has security screens installed, you may also want to point them out to your potential buyers as they are a great safety feature.
4. Motion Activated Outdoor Lights:
Another feature you may wish to point out or recommend to your clients are outdoor lights which are motion activated and will automatically turn on, the second someone steps foot onto the property.
Whilst relatively inexpensive, automatic likes are an effective deterrent as they draw attention to your property.
A potential burglar, is likely to flee, rather than to try to break into a house, if they realize that they’re in full view of the house’s neighbors.
5. A Security Safe:
Something a lot of potential buyers overlook is how handy it is to own a security safe. It’s extremely efficient to keep valuables and personal information locked up without worrying about the losses incurred during a burglary or a fire.
Whether it’s a security safe that’s built into a wall, or a Gun safe that can be anchored to the ground, both can be used to keep valuables locked up.
It’s important to know your buyer in this regard too.
Now, you’re aware of the importance of highlighting home security during a home tour, you’ll be far more likely to attract offers from potential buyers than if you were to conduct a house tour, without mentioning home security.
Sources & Additional Resources:
Home Security Systems by Consumer Affairs: http://www.consumeraffairs.com/homeowners/aaa_alarm_systems.html
DIY Upgrades that Increase Your Home’s Value by RealEstate.com: http://www.realestate.com/advice/diy-upgrades-that-increase-your-homes-value-95045/