Gone are the days when putting out fresh flowers before a home was enough to attract buyers to your home. The top real estate agents are employing some clever and bizarre tactics to get their homes noticed by potential customers. The following article is aimed to describe to you the various Sales Tactics of Top Real Estate Agents.
1. Help Potential Buyers with Financing
Many buyers who have the desire to buy a home can’t qualify for a mortgage at the moment. The top real estate agents come in to offer a helping hand by providing financial services such as lease-to-own deals or paying for closing costs among others.
2. Leverage the Character of Your Property
Real estate agents who leverage their property’s character will always take the advantage of their auctioning environment that becomes emotionally charged. The auction process provides a quicker result by attracting many buyers. However, a wrong type of property may fail to sell at an auction and possibly languish on the market for an extended period. A unique property that is special in some way such as a rare architect design will sell instantly in an auction.
3. Get to Know the Preferences of Your Buyers
A lot of potential buyers becomes skeptical when they think about the auction process, and the majority may prefer buying a property that has an asking price. Most buyers do not like the financial outlay that comes before the auction day on expenses such as legal fees needed to have the contract read on a property that may be sold to their competitors.
On the other hand, auctions are beneficial to both buyers and sellers for they allow price flexibility. An auction allows the real estate agent to do a test to the market because price expectations are not pegged. However, the preference of your buyers should be the one to assist you make a decision on how to sell your property.
4. Offering Incentives
With changing times, incentives are proving to be more and more substantial. Having your sellers offer a free large-screen TV, free cars, vacations, a year’s mortgage, furniture stipend and home upgrades will make your home get noticed faster than you expected. [Read more…]