How to Help Your Clients Improve Curb Appeal

Curb Appeal

It is a wide known fact among veteran real estate agents that prospect buyers can reject a house before even stepping inside to see it. Price is not usually a factor for most, but the reason most buyers decline on listings is due to curb appeal.

Basically what it means in the real estate game is that a house could be constructed with a solid foundation and ample room, reasonably priced, but if the house seems “bland” and less desirable, then the curb appeal is very low to non-existent. Buyers apparently like houses that look amicable and welcoming, by that, it could be any measure of things: a new paint job with eye-popping color, landscape beauty, to even something as simple as new doors and shutters for windows.

People know what they want and a basic rule of thumb to any business is to know what they want. The following tips are meant to guide and aid future agents that are new to the game and often wonder why buyers reject near-perfect listings. It is meant to inspire and shape up curb appeal to any house so that any person interested in buying it will have no doubts.

Fresh Paint:

Applying fresh coats of paint can never do any wrong. Painting a house with earth tones to bright colors can add curb appeal. The goal is simply to make the house stand out just a little from its neighboring homes. Never allow it to completely differentiate from other houses because people looking to buy usually don’t like homes that call too much attention to it.

The procedure is to practically be eye-catching in a good way, for example, it blends well but it does uniquely stand out. Still, why stop there? Sprucing up mailboxes and toying with numbers could add that certain aesthetic brilliance that sums up a house’s overall value and attraction to would-be buyers. [Read more…]

9 Excellent Sales Tactics of Top Real Estate Professionals


Gone are the days when putting out fresh flowers before a home was enough to attract buyers to your home. The top real estate agents are employing some clever and bizarre tactics to get their homes noticed by potential customers. The following article is aimed to describe to you the various Sales Tactics of Top Real Estate Agents.

1. Help Potential Buyers with Financing

Many buyers who have the desire to buy a home can’t qualify for a mortgage at the moment. The top real estate agents come in to offer a helping hand by providing financial services such as lease-to-own deals or paying for closing costs among others.

2. Leverage the Character of Your Property

Real estate agents who leverage their property’s character will always take the advantage of their auctioning environment that becomes emotionally charged. The auction process provides a quicker result by attracting many buyers. However, a wrong type of property may fail to sell at an auction and possibly languish on the market for an extended period. A unique property that is special in some way such as a rare architect design will sell instantly in an auction.

3. Get to Know the Preferences of Your Buyers

A lot of potential buyers becomes skeptical when they think about the auction process, and the majority may prefer buying a property that has an asking price. Most buyers do not like the financial outlay that comes before the auction day on expenses such as legal fees needed to have the contract read on a property that may be sold to their competitors.

On the other hand, auctions are beneficial to both buyers and sellers for they allow price flexibility. An auction allows the real estate agent to do a test to the market because price expectations are not pegged. However, the preference of your buyers should be the one to assist you make a decision on how to sell your property.

4. Offering Incentives

With changing times, incentives are proving to be more and more substantial. Having your sellers offer a free large-screen TV, free cars, vacations, a year’s mortgage, furniture stipend and home upgrades will make your home get noticed faster than you expected. [Read more…]

The Importance of Highlighting Home Security During a Sale

Home SecurityExperienced agents know that when it comes to showing potential buyers around your listing, it’s crucial to highlight your listing’s home security systems if they come equipped with one.

You might be asking yourself, Why is it so important to showcase a house’s security features?

Many potential buyers list security as one of their main concerns, when browsing properties.  Unfortunately, in the modern world you can’t always leave your door unlocked at night.

In fact in this day and age every individual will be able to name a handful of friends who have had their homes broken into. That’s why potential buyers list security features as a must have.

By showing potential buyers, that your listing is safe and secure, they’ll be more likely to imagine moving in. Especially, if your potential buyers have children or are looking to start a family.

Potential buyers will be pleased to know that they won’t have to pay thousands of dollars to install their own home security system if  it already has one.  This means you have a built in selling point when it comes to the home’s value.

When a potential buyer walks through a house they’re interested in, they’ll be making mental notes of how much they’ll have to spend in order for the house to meet their specific requirements.

Generally, if an individual envisages that they’ll have to spend a few thousand dollars on upgrading a house, they’ll lower their offer by a few thousand dollars.

So, by simply remembering to highlight a house’s security features, during a tour of your listing, you may be able to attract substantially higher offers.

So what are the top 5 security features you can highlight that your home might have?

Keep in mind that if the home you are selling doesn’t have these features, it’s important to find a place in the house where the potential buyer may be able to place or install each item.

1. Security Alarms:

Be sure to point out any security alarms which may be installed in the home you’re showing. If the home doesn’t have one, scout around the house to find the easiest place to install the keypads and motion detectors.

Recommend a good monitoring company during your walk through as many monitoring companies will actually provide the system free of charge if you sign a monitoring agreement.

If you can, be willing to explain, how the particular model of security alarm works if it’s already installed. Make sure to refrain from actually entering the correct pin into the key pad as you don’t want to unknowingly share sensitive security information with strangers.

As it’s not unheard of for scam artists to visit open homes in order to gain information, which can help them break into a house at a later date.

2. Security Cameras:

If the house your sharing has security cameras installed, which are focused on a home’s drive way or front door, make sure to point them out to your guests as high grade security cameras, usually cost upwards of $1000.

Most potential buyers will be interested in a home which offers live security footage of their gate and front door, as they’ll be able to see whose driving up their driveway, or knocking on their door, before they open their door.  It’s a huge cost savings if they are pre-installed.

As a bonus, some security cameras can be linked with an application on a home owner’s smart phone. So that a home owner can check on their property whilst they’re in the office or on vacation overseas.

If your listing doesn’t have one, be sure to advise your buyer the appropriate possible locations for an install if it’s a feature your buyer is interested in.

3. Windows ( security screens and latches): 

If the house or apartment, which you’re showing potential buyers is located in an urban as opposed to a suburban area, you may want to consider pointing out any security latches which may be found on the house’s windows.

Fortunately these features are pretty standard and usually make a good selling point even if the latches or locks are basic.

As, it’s not uncommon for burglars to break through a window, instead of trying to enter a house, through the front door.

If the house you’re showing has security screens installed, you may also want to point them out to your potential buyers as they are a great safety feature.

4. Motion Activated Outdoor Lights:

Another feature you may wish to point out or recommend to your clients are outdoor lights which are motion activated and will automatically turn on, the second someone steps foot onto the property.

Whilst relatively inexpensive, automatic likes are an effective deterrent as they draw attention to your property.

A potential burglar, is likely to flee, rather than to try to break into a house, if they realize that they’re in full view of the house’s neighbors.

5.  A Security Safe:

Something a lot of potential buyers overlook is how handy it is to own a security safe.  It’s extremely efficient to keep valuables and personal information locked up without worrying about the losses incurred during a burglary or a fire.

Whether it’s a security safe that’s built into a wall, or a Gun safe that can be anchored to the ground, both can be used to keep valuables locked up.

It’s important to know your buyer in this regard too.

If your buyer is an avid collector of firearms with all the best and latest rifle scopes for their AR-15 collection, then you know you can find a way to sell a home that’s already equipped with these measures or sell unused & awkward space as a landing spot for a safe.


Now, you’re aware of the importance of highlighting home security during a home tour, you’ll be far more likely to attract offers from potential buyers than if you were to conduct a house tour, without mentioning home security.

Sources & Additional Resources:

Home Security Systems by Consumer Affairs:

DIY Upgrades that Increase Your Home’s Value by

Gun Safe Reviews by ArmsBearingCitizen:

Focusing on Closing the Sale – How to win a Client for Life

Mentoring 2

Real estate agents work in one of the most competitive environments in business. As your mentor has probably taught you, the competition is cutthroat, the market is flooded and rivals are unrelenting.

You could be the best agent that ever lived, but one of the realities of this business is that you will always miss a sale. There are those that will get away.

It does not matter if it is your fault or you are just unlucky, the bottom line is that a lost sale, is a lost sale. At times, you could put out the best pitch there is in real estate, but still fail to sell. The sad part is that all your efforts will count for nothing if you cannot wrap up everything. Below are guidelines for focusing on closing the sale.

  1. Put everything down on paper

When you are talking to the prospect, they will feign interest even when bored and itching to say no. You need to understand that as human beings, we get bored really easily and informal conversations tend to fizzle out when we lose focus. We also find it hard to conceptualize abstract concepts. You therefore need to put down everything to captivate the prospect. Put down some figures and break it down for them. Show them the reason you think they are going to benefit from the sale. Use charts and point out the benefits of making a decision in the affirmative.

  1. Be clear with your communication

Prospective buyers will find it hard to seal a deal with an agent who acts shady and evasive. You will need to put all cards on the table. Double speak will only hurt your image and sending mixed signals can be both confusing and outright off-putting to your client. Always say the truth. Do not promise things you cannot do. Do not focus too much on figures that have no truth in them. Keep it true throughout. The client will find your honesty refreshing. Over time, the image of real estate agents has taken a continuous public battering, and you do not want to fall right into the stereotypical notions that bedevil the industry. [Read more…]

Practical Tips on Finding a Real Estate Mentor

Real Estate

When it comes to real estate investments, one of the most important, and overly repeated phrases that everyone will tell you is that, finding a mentor is crucial.

For one, it’s the biggest advantages you can have, because someone will guide you all throughout the early stages, show you how the trade is done, and an experienced mentor will help you find the best deals and connections, allowing you to make the most of your investments. Likewise, it has been said that almost every successful investor once had a mentor at some point in their lives, and everyone who’s trying to get their operation off the ground should be in search of one.

Also, for those who are new in the business, there’s nothing to be ashamed of, because every successful investor have started as an inexperienced beginner in the real estate. However, most of these investors also asked for help– they relied on mentors when they first started. That’s how they managed to stay on the right track.

Thus, a mentor isn’t a necessity, but an essential tool in the early stages of an investing career. With that, here are some of the useful tips that will guide you in finding a mentor in real estate. Read on.

A Mentor Should Have a Successful Track Record:

When it comes to finding a mentor in real estate, it’s important to look for one that will be willing to listen and teach you everything you need to know. This will give you a guarantee that you’re going to develop a healthy working relationship with him, because you’ll be in a fit position.

Likewise, the mentor should also have an outstanding record of guiding the investors obtain what they’ve previously invested. More importantly, aside from being professional, the mentor should also be devoted to helping you gain what you have invested– not just a fly-by-night “professional” who’s trying to get your hard earned cash. [Read more…]